What should businesses consider for vehicle graphics?

[toljaafanasevxi7]

I’m researching vehicle graphics for a small business and am trying to decide how much information should actually be included in the design. It seems tempting to put the logo, phone number, website, services and everything else on the vehicle, but I’m not sure how readable that would be while driving. For those who have looked into business vehicle graphics, I’d be interested in knowing what information is worth prioritizing and what can probably be left out. How would you approach the design?